Why You Should Start Web Push Marketing

An image showing a number of colorful, funky web push notifications
Image by FlareLane

If you're a marketer, you may have noticed many brands heavily prioritize digital marketing on platforms like Instagram, Facebook, and Google Ads. But did you know that a staggering 98% of newly acquired customers merely browse and leave, resulting in poor conversion rates and ad budget wastage? Well, there's a solution.

Try web push notification, an essential channel and arguably one of the most effective ways of reaching users visiting your website. If you're a CRM marketer who's been only using mobile push notifications all this time and has yet to produce any visible results, you might find your answer here. 

What is Web Push? 

An image showing Chrome web push notification on the desktop
Image by FlareLane

In digital marketing, the spotlight often shines on its well-known cousin, mobile push, while web push notifications aren't quite getting the attention they deserve. Unlike mobile push, web notifications don't require users to install a separate application, making them a seamless and accessible way to engage with users.

This simple marketing approach lets businesses send notifications directly to users' devices, provided they've agreed to receive browser notifications. The beauty lies in its versatility, which is compatible with various modern browsers, including Chrome, Firefox, Safari, and Microsoft Edge.

One of the distinguishing features of web notifications is their off-site capability. Even when users close their web browsers, they can still receive notifications, creating a unique opportunity for businesses to re-engage their target audience.

This off-site functionality opens many possibilities, allowing marketers to deliver hyper-personalized content. From striking images and brand logos to interactive buttons and customizable URLs, web push empowers businesses to tailor their messages in ways that resonate most with their audience.

In an era where user engagement is paramount, leveraging web push notifications is a strategic move for businesses aiming to captivate their audience effectively. As the landscape evolves, adopting more browser-based notifications will allow marketers to stay ahead in the competitive digital sphere.

The Benefits of Using Web Push Notifications  

Some people may find web push similar to conventional channels, such as text messages, as they involve sending messages to devices of the user's preference. While the distinction may seem unimportant to users, it has a distinct marketing advantage to which marketers should pay attention. Here's why:

  1. Reach anonymous users without needing their info.

Conventional text messages or mobile messaging apps, like WhatsApp, require the user's mobile number or would have to be added as friends to send messages. In other words, as a marketer, you can only reach them if you first acquire their personal information. On the other hand, web push doesn't require personal information, and you can save time and resources.

  1. Enjoy a cost-effective messaging solution.

Cost-effectiveness, accompanied by optimal growth and performance, is every marketer's dream. The low cost is a massive advantage of web push. You can send unlimited messages for a fixed monthly fee, and they support rich media content without incurring any extra cost, saving up to 95% compared to sending text messages.

  1. Send customized messages whenever, wherever. 

Free yourself from fixed message templates and constraints of mobile messaging. With web push, you can create a deeper connection with your users by curating the timing and content of the messages any way you want, any time you want. Please ensure your notifications comply with advertisement guidelines set by regulatory authorities in your region first. 

Choosing the Right Push Notification Service

An image showing charts and web push notifications on FlareLane platform
Image by FlareLane

If you've understood the benefits, it's time to find the right solution that aligns with your marketing objectives and needs. Since web push is a standard technology, finding a service that handles one with expertise and proven technical skills in that field is crucial.

That being said, the first step is to verify whether the platform specializes in web push notifications. Specialization directly translates to detailed technical proficiency, especially in digital marketing, significantly impacting your overall push marketing performance.

Looking for a user-friendly CRM solution to enhance the customer journey for your business? Click the link below to learn more!