5 Stats About Web Push Marketing You Didn't Know

5 Stats About Web Push Marketing You Didn't Know

In the fast-paced digital marketing, web push marketing has emerged as a powerhouse for engaging customers and boosting revenue. But how well do you know this innovative marketing strategy? Here are five statistics about web push marketing that might just change the way you think about it.

Stat 1: Higher Engagement Rates Than Email

Did you know that web push notifications have an engagement rate up to four times higher than email? According to a 2021 study, web push notifications achieved a 7% click-through rate (CTR), compared to the average email CTR of just 1.7%. This makes web push notifications a more effective way for marketers to capture their audience's attention and drive immediate action.

Stat 2: Opt-in Rates Are Skyrocketing

Web push notifications are seeing significant growth in opt-in rates. A report in 2022 revealed that the average opt-in rate for web push notifications is around 18%, compared to just 1-2% for traditional email newsletters. This surge indicates that users are more willing to receive push notifications directly in their browsers, offering a fresh channel for marketers to explore.

Stat 3: Reduced Cart Abandonment

Cart abandonment is a persistent challenge for e-commerce businesses. However, a study conducted by Baymard Institute in 2023 found that web push notifications can reduce cart abandonment rates by up to 30%. By sending timely reminders and personalized offers, businesses can effectively re-engage potential customers and encourage them to complete their purchases.

Stat 4: Improved Conversion Rates

A 2022 study found that web push notifications can boost conversion rates by as much as 30%. This significant increase is attributed to their immediacy and relevance, which provide timely information that prompts users to take action. Whether a flash sale or a new blog post, web push notifications drive immediate responses.

Stat 5: Enhanced User Retention

Web push notifications are a powerful tool for boosting user retention. According to a 2024 study by Forrester Research, businesses that utilize web push notifications see a 10-20% increase in user retention over a six-month period. By delivering personalized content and timely updates, marketers can keep their audience engaged and returning for more.


Web push marketing is proving to be an indispensable tool for digital marketers and e-commerce businesses alike. With higher engagement rates, increasing opt-in rates, reduced cart abandonment, faster delivery, and enhanced user retention, it's clear that web push notifications offer a unique and effective way to connect with your audience.

At FlareLane, we specialize in customer engagement solutions designed to harness the power of web push notifications. Our platform helps businesses grow revenue by delivering personalized, timely messages that resonate with your audience.

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