FlareLane Blog

FlareLane Blog

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Feature Guide: Understanding Frequency Capping

Managing user fatigue is a real challenge for marketers who want to utilize cross-channel marketing for brand growth. Sending too many or too few messages across different channels can lead to user disengagement for different reasons, and finding the sweet spot between them always remains a conundrum. But here'

Building a Strong Cross-Channel Marketing Strategy for E-Commerce

Cross-Channel Messaging

Building a Strong Cross-Channel Marketing Strategy for E-Commerce

E-commerce brands must navigate an increasingly competitive environment to capture customer attention and drive sales. A cross-channel marketing strategy, which integrates multiple communication channels like SMS, email, web push notifications, and in-app messages, is an essential tool for modern e-commerce. By crafting a cohesive and personalized experience across these platforms,

The Psychology Behind FOMO: How to Capture User Attention With Push Notifications

The Psychology Behind FOMO: How to Capture User Attention With Push Notifications

Push notifications have become an indispensable feature in marketing automation platforms. These brief, timely messages can drive engagement, foster retention, and boost in-app activity. However, not all push notifications are created equal. While some inspire immediate action, others are ignored or even lead to app uninstalls. The secret to crafting

Leveraging User Feedback to Develop Your In-App Message Strategy

Cross-Channel Messaging

Leveraging User Feedback to Develop Your In-App Message Strategy

In-app messages are an essential marketing automation tool for engaging users, guiding them through app features, and driving conversions. One of the most effective ways to keep your in-app message strategy fresh and relevant is by leveraging user feedback. By listening to your users and understanding their needs, you can

Push Notifications

How to Use Web Push to Improve Brand Awareness

Users are constantly bombarded with advertisements and content, and creating lasting brand awareness has become increasingly challenging. For brands, cutting through the noise requires using innovative tools that can reach potential customers at the right time and in a personalized manner. Web push notifications are one such tool, offering a

7 Cross-Channel Marketing Challenges and How You Can Overcome Them

Cross-Channel Messaging

7 Cross-Channel Marketing Challenges and How You Can Overcome Them

Cross-channel marketing is becoming essential for brands that want to meet their customers where they are. By using a mix of email, social media, SMS, and other platforms, brands can create a seamless experience across touchpoints. However, this strategy also comes with its own set of challenges. In today'

How to Boost In-App Purchases Using In-App Messages

Cross-Channel Messaging

How to Boost In-App Purchases Using In-App Messages

In-app purchases are a critical revenue stream for many mobile apps, particularly for those offering freemium models, mobile games, and subscription-based services. With global consumer spending on in-app purchases projected to reach $156 billion by 2026, optimizing marketing automation strategies to boost these purchases is more important than ever for

Why Performance Marketers Should Use Cross-Channel Automation Tools

Cross-Channel Messaging

Why Performance Marketers Should Use Cross-Channel Automation Tools

Performance marketers in modern marketing continuously adapt their strategies to stay competitive. One of the most impactful developments in recent years is the rise of cross-channel marketing automation. As users engage across multiple platforms—ranging from social media and email to search engines, websites, and mobile devices via SMS or

Mobile vs. Desktop Marketing: How to Tailor Your Messages for Maximum User Engagement

Marketing Automation

Mobile vs. Desktop Marketing: How to Tailor Your Messages for Maximum User Engagement

As users increasingly access the internet via both mobile and desktop devices, marketers face a critical challenge: how to effectively tailor messaging for each platform. Understanding the behavioral differences between mobile and desktop users is essential for creating marketing strategies that maximize engagement, conversions, and overall success. In this article,

5 Benefits of SMS Marketing for E-commerce

Cross-Channel Messaging

5 Benefits of SMS Marketing for E-commerce

As e-commerce brands look for more direct and effective ways to connect with their audience, SMS marketing has emerged as a powerful tool. With high open rates and personalized engagement opportunities, SMS marketing provides e-commerce brands with unique advantages over other marketing channels. In today's blog, we'

How AI Is Revolutionizing Personalized Customer Journeys

Marketing Automation

How AI Is Revolutionizing Personalized Customer Journeys

Imagine a world where your marketing efforts are not just automated but also smart and intuitive. AI is playing a huge role in modern marketing automation, transforming the digital landscape for marketers and brands. In this blog post, we'll explore how artificial intelligence (AI) is revolutionizing marketing automation,

9 Statistics About Cross-Channel Marketing You Should Know

Cross-Channel Messaging

9 Statistics About Cross-Channel Marketing You Should Know

Cross-channel marketing has evolved into a crucial strategy for businesses aiming to reach their target audience through various touchpoints. By integrating multiple marketing channels—like email, social media, push notifications, and SMS—companies can provide a seamless and personalized customer experience. In today's article, we’ll examine nine

When Is the Best Time to Send Push Notifications?

Push Notifications

When Is the Best Time to Send Push Notifications?

Push notifications are an affordable and effective way for brands to reach their users quickly reach their users. However, in today’s world, where people are constantly bombarded with information, users prefer receiving personalized and relevant content at the right time. Sending push notifications at the wrong time can lead

Why Repurchase Rate Should Be Your Priority Metric

Why Repurchase Rate Should Be Your Priority Metric

As digital marketers, it’s tempting to chase flashy metrics like customer acquisition or conversion rates. While these numbers are important, they often overshadow a less glamorous but critical metric: the repurchase rate. For businesses aiming for sustainable growth, focusing on repeat purchases can be more impactful than simply attracting

How to Segment and Target Mobile Users With CRM System

How to Segment and Target Mobile Users With CRM System

As of 2023, mobile devices accounted for over 58% of global website traffic, indicating that mobile users represent a significant portion of any business’s audience. For digital marketers aiming to drive business growth, using a CRM (Customer Relationship Management) system to segment and target mobile users is essential. A

5 Key Stages of the Customer Journey You Should Know

Marketing Automation

5 Key Stages of the Customer Journey You Should Know

Understanding the customer journey is crucial for driving growth and ensuring long-term success. The customer journey represents the entire experience a customer has with your brand, from the moment they first become aware of your product or service to the point of purchase and beyond. By mastering the key stages

How to Unlock Business Success With WhatsApp Marketing

Cross-Channel Messaging

How to Unlock Business Success With WhatsApp Marketing

Establishing meaningful connections with customers is more important than ever in digital marketing. As businesses explore innovative ways to engage their audiences, WhatsApp has emerged as a powerful cross-channel marketing tool, offering unparalleled reach and direct communication with over 2.7 billion active users worldwide. In this article, we’ll

How to Boost Fintech Product Engagement With In-App Messages

Cross-Channel Messaging

How to Boost Fintech Product Engagement With In-App Messages

The fintech industry is extremely competitive, and capturing and maintaining user engagement is essential for businesses' survival. This is where in-app messages come into play. As a powerful cross-channel marketing option for real-time communication with potential customers, in-app messages allow you to connect with users at precisely the right

Cross-Channel Marketing Trends for B2C Businesses in 2024

Cross-Channel Messaging

Cross-Channel Marketing Trends for B2C Businesses in 2024

As we move through 2024, having a cross-channel marketing platform has shifted from a choice to a necessity for B2C businesses aiming to remain competitive. This article will explore how cross-channel marketing is transforming B2C strategies, examine the trends fueling these changes, and provide practical insights to help you tap

Why Small Businesses Need CRM Software More Than Ever

Why Small Businesses Need CRM Software More Than Ever

Small businesses have a lot on their plate. They’re facing more challenges than ever, from managing customer relationships to driving growth—often requiring a level of efficiency that can stretch their resources to the limit. Introducing CRM software—a game-changing tool designed to streamline operations and elevate customer engagement.

How User Engagement Differs Across Age Groups in Mobile Apps

How User Engagement Differs Across Age Groups in Mobile Apps

User engagement is the lifeblood of mobile apps. Without it, even the most beautifully designed and innovative app will lose its value. For digital marketers, understanding how different age groups engage with mobile apps is crucial. This knowledge allows marketers to tailor their strategies to meet the unique needs and

How to Use Cross-Channel Marketing Platforms to Boost Your App’s Monthly Active Users

Cross-Channel Messaging

How to Use Cross-Channel Marketing Platforms to Boost Your App’s Monthly Active Users

Enhancing monthly active users (MAUs) is a top priority for the success and growth of any app. For digital marketers and startups, achieving this can seem like a daunting task, especially with the intense competition and ever-changing user behaviors. However, with the right strategies and tools, it’s not just

How to Increase Email Click-Through Rates

Cross-Channel Messaging

How to Increase Email Click-Through Rates

Click-through rates (CTRs) are the key metrics of successful email marketing campaigns. They indicate how effectively your email marketing efforts are driving recipients to engage with your content and ultimately take action. For email marketing professionals, mastering the tactic of increasing CTRs is crucial for maximizing the impact of their

Technology Behind CRM Marketing and Case Studies

Technology Behind CRM Marketing and Case Studies

Customer Relationship Management (CRM) marketing technology has become an essential tool for businesses looking to optimize their customer engagement strategies. In an era where personalization and efficiency are paramount, CRM marketing automation allows marketers to streamline processes, enhance customer interactions, and ultimately drive better business results. This blog post will

How to Improve Conversion Rate With In-App Messages

Cross-Channel Messaging

How to Improve Conversion Rate With In-App Messages

Marketers are always hunting for fresh ways to keep users hooked and boost sales. In-app messages have become a hot ticket lately because they’re flexible and cheap. They let you chat directly with users, offering personalized perks that can really move the needle on conversions. In this post, we’