FlareLane Blog

FlareLane Blog

Feature Guide: Conversion Event

Feature Guide: Conversion Event

Marketing automation platform streamlines workflows, empowering marketers to focus on strategy rather than repetitive tasks. However, every successful campaign starts with a clearly defined conversion goal and aligning your tools to meet those goals. This is where the conversion event feature plays an important role in marketing automation. In this

Christmas Marketing Strategies for 2024: How to Use Cross-Channel Messaging

Marketing Automation

Christmas Marketing Strategies for 2024: How to Use Cross-Channel Messaging

As December rolls in, the festive spirit takes over—streets glow with twinkling lights, joyful music fills the air, and everyone’s gearing up for Christmas. While this is a season of warmth and giving, it’s also one of the busiest times of the year for marketers. But here’

Feature Guide: Segments

Feature Guide: Segments

When planning a marketing campaign, failure to properly segment your target audience can make it difficult to achieve the results you expect to see. To run an effective campaign, it's crucial to deeply understand customer needs, deliver personalized messages, and leverage sophisticated marketing automation platforms to bring these

Effective B2C Marketing Strategies for Small Businesses

Effective B2C Marketing Strategies for Small Businesses

Running a small business comes with its own challenges, especially in B2C marketing. While budgets may be tighter and resources more limited than those of larger companies, small businesses have unique strengths—like agility, creativity, and the ability to build strong, personal connections with their audience. The key is having

A colorful image that promotes Black Friday. You see gift boxes, coffee cup, notepads, and shopping cart.

Black Friday Marketing for 2024: Strategies for Success Through Cross-Channel Messaging

With the holiday shopping season around the corner, brands are once again setting their sights on Black Friday, the busiest retail day of the year. In recent years, cross-channel marketing has evolved as the go-to strategy, enabling brands to engage consumers across multiple platforms. For 2024, this approach is even

Feature Guide: Journeys

Feature Guide: Journeys

In digital marketing, the customer journey is a key concept for understanding every step of a customer's interaction with a brand through mobile apps or web services. This journey encompasses everything from acquisition to churn, covering all stages in between. It's an essential strategy for optimizing

7 Reasons Why Your Marketing Campaign Isn’t Working

7 Reasons Why Your Marketing Campaign Isn’t Working

Seasonal promotional campaigns offer a unique opportunity to capture heightened customer interest. However, if you’re seeing a disappointing performance, it might be due to common pitfalls in your campaign strategy and it might be easier to address them than you think! Today's article will break down seven

Feature Guide: How to Create In-App Messages

Feature Guide: How to Create In-App Messages

In-app messages offer a unique way to engage users directly within your app, guiding them toward key actions, highlighting new features, or sharing special offers in real-time. Unlike push notifications, which reach users outside the app, in-app messages capture the attention of users who are already engaged, boosting conversion rates

10 Reasons Why Your Push Notifications Are Not Delivered: Common Causes and Solutions

Push Notifications

10 Reasons Why Your Push Notifications Are Not Delivered: Common Causes and Solutions

Push notifications are among the most cost-effective marketing approaches for driving customer engagement, enhancing brand recall, and increasing user retention. When used effectively, they provide a direct line to users, offering timely updates, personalized messages, and exclusive offers. But what if your carefully crafted notifications are never delivered to your

Feature Guide: Re-Entry Policy

Feature Guide: Re-Entry Policy

In previous articles, we explored two key marketing automation features in FlareLane—Frequency Capping and Do Not Disturb—both aimed at managing user fatigue through advanced personalization. Today, we’ll focus on another powerful feature: the Re-Entry Policy, which controls message frequency across different scenarios, including event-based campaigns. 💡Key Takeaways:

An image showing skincare & beauty products in purple, white, and green.

7 Push Notification A/B Testing Best Practices for Beauty Brands

In the beauty industry, where personalization and customer engagement are key to driving loyalty, push notifications can play a critical role in increasing customer retention and sales. However, not all push notifications are created equal. A/B testing can be an effective method to optimize your notifications, ensuring they resonate

Choosing the Right Analytics Tool for Marketing Automation: Google Analytics, Amplitude, and Mixpanel

Choosing the Right Analytics Tool for Marketing Automation: Google Analytics, Amplitude, and Mixpanel

Marketing automation platforms offer a wide range of features designed to simplify marketers' tasks. However, effective brand growth relies on more than automation—it requires reliable data analytics tools and their seamless integration with marketing automation platforms. In this article, we will compare the three well-known data analytics tools

Feature Guide: Understanding Do Not Disturb Mode

Feature Guide: Understanding Do Not Disturb Mode

In our previous article, we discussed Frequency Capping, an advanced marketing automation feature in FlareLane designed to manage user fatigue. We explored how adjusting the number of daily messages based on users' behavioral patterns is crucial for optimizing marketing campaigns, supported by case studies from our clients. However, you

3D pop-up push notification blocks hover above a mobile phone.

Feature Guide: Understanding Frequency Capping

Managing user fatigue is a real challenge for marketers who want to utilize cross-channel marketing for brand growth. Sending too many or too few messages across different channels can lead to user disengagement for different reasons, and finding the sweet spot between them always remains a conundrum. But here'

Building a Strong Cross-Channel Marketing Strategy for E-Commerce

Cross-Channel Messaging

Building a Strong Cross-Channel Marketing Strategy for E-Commerce

E-commerce brands must navigate an increasingly competitive environment to capture customer attention and drive sales. A cross-channel marketing strategy, which integrates multiple communication channels like SMS, email, web push notifications, and in-app messages, is an essential tool for modern e-commerce. By crafting a cohesive and personalized experience across these platforms,

The Psychology Behind FOMO: How to Capture User Attention With Push Notifications

The Psychology Behind FOMO: How to Capture User Attention With Push Notifications

Push notifications have become an indispensable feature in marketing automation platforms. These brief, timely messages can drive engagement, foster retention, and boost in-app activity. However, not all push notifications are created equal. While some inspire immediate action, others are ignored or even lead to app uninstalls. The secret to crafting

Leveraging User Feedback to Develop Your In-App Message Strategy

Cross-Channel Messaging

Leveraging User Feedback to Develop Your In-App Message Strategy

In-app messages are an essential marketing automation tool for engaging users, guiding them through app features, and driving conversions. One of the most effective ways to keep your in-app message strategy fresh and relevant is by leveraging user feedback. By listening to your users and understanding their needs, you can

마케팅 자동화란? (1) 개념, 필수 전략, 성공 사례

마케팅 자동화란? (1) 개념, 필수 전략, 성공 사례

현대 마케팅은 단순히 고객의 주목을 끄는 것을 넘어, 적절한 시점에 적합한 메시지를 전달하는 것이 중요합니다. 그러나 행동 데이터를 분석하고, 이를 바탕으로 개인화된 캠페인을 실행하며, 다양한 채널을 통해 일관된 경험을 제공하는 것은 결코 쉬운 일이 아닙니다. 여기서 마케팅 자동화는 중요한 역할을 합니다. 마케팅 자동화는 복잡하고 반복적인 마케터의 작업을 간소화하면서도, 더 높은

Push Notifications

How to Use Web Push to Improve Brand Awareness

Users are constantly bombarded with advertisements and content, and creating lasting brand awareness has become increasingly challenging. For brands, cutting through the noise requires using innovative tools that can reach potential customers at the right time and in a personalized manner. Web push notifications are one such tool, offering a

7 Cross-Channel Marketing Challenges and How You Can Overcome Them

Cross-Channel Messaging

7 Cross-Channel Marketing Challenges and How You Can Overcome Them

Cross-channel marketing is becoming essential for brands that want to meet their customers where they are. By using a mix of email, social media, SMS, and other platforms, brands can create a seamless experience across touchpoints. However, this strategy also comes with its own set of challenges. In today'

How to Boost In-App Purchases Using In-App Messages

Cross-Channel Messaging

How to Boost In-App Purchases Using In-App Messages

In-app purchases are a critical revenue stream for many mobile apps, particularly for those offering freemium models, mobile games, and subscription-based services. With global consumer spending on in-app purchases projected to reach $156 billion by 2026, optimizing marketing automation strategies to boost these purchases is more important than ever for

Why Performance Marketers Should Use Cross-Channel Automation Tools

Cross-Channel Messaging

Why Performance Marketers Should Use Cross-Channel Automation Tools

Performance marketers in modern marketing continuously adapt their strategies to stay competitive. One of the most impactful developments in recent years is the rise of cross-channel marketing automation. As users engage across multiple platforms—ranging from social media and email to search engines, websites, and mobile devices via SMS or

Mobile vs. Desktop Marketing: How to Tailor Your Messages for Maximum User Engagement

Marketing Automation

Mobile vs. Desktop Marketing: How to Tailor Your Messages for Maximum User Engagement

As users increasingly access the internet via both mobile and desktop devices, marketers face a critical challenge: how to effectively tailor messaging for each platform. Understanding the behavioral differences between mobile and desktop users is essential for creating marketing strategies that maximize engagement, conversions, and overall success. In this article,

5 Benefits of SMS Marketing for E-commerce

Cross-Channel Messaging

5 Benefits of SMS Marketing for E-commerce

As e-commerce brands look for more direct and effective ways to connect with their audience, SMS marketing has emerged as a powerful tool. With high open rates and personalized engagement opportunities, SMS marketing provides e-commerce brands with unique advantages over other marketing channels. In today's blog, we'

How AI Is Revolutionizing Personalized Customer Journeys

Marketing Automation

How AI Is Revolutionizing Personalized Customer Journeys

Imagine a world where your marketing efforts are not just automated but also smart and intuitive. AI is playing a huge role in modern marketing automation, transforming the digital landscape for marketers and brands. In this blog post, we'll explore how artificial intelligence (AI) is revolutionizing marketing automation,