5 Ways to Use Deep Links for Smarter CRM Marketing
Acquiring and converting app users isn’t easy—and simply running ads or promotions won’t get you far. What truly makes a difference is removing friction from the user journey and helping users reach the right content faster.
That’s where deep linking comes in. Instead of directing users to the app’s home screen, deep links take them straight to a specific page—whether it’s a product, a promotion, or checkout. The result? A smoother experience and stronger marketing performance.
In this post, we’ll explore five practical ways to use deep links to level up your CRM marketing strategy—and how FlareLane helps you implement them with ease.
✅ Deep links guide users directly to the content they care about, helping increase conversions and deliver a more personalized in-app experience.
✅ From push notifications to emails and ads, deep links boost performance across every channel—especially when paired with smart CRM strategies.
✅ With FlareLane, adding deep links is simple and seamless, so you can spend less time on setup and more time engaging your audience.
What Are Deep Links?
A deep link acts like a direct shortcut, taking users straight to a specific page within your app—bypassing the home screen altogether. Just like a regular web link leads to a particular webpage, a deep link routes users to targeted in-app content, like a product detail page in a shopping app or an event screen in a gaming app.
There are three main types of deep links you should know:
- Basic Deep Links: Only work if the app is already installed (e.g., myapp://product/12345).
- Deferred Deep Links: Guide users to the app store if the app isn’t installed, then take them to the right page after installation (e.g., http://myapp.com/deeplinkredirect=product/43123).
- Universal Links (iOS) & App Links (Android): Work seamlessly between web and app, offering a smooth user experience (e.g., http://myapp.com/product/255432).
Features of Deep Linking
Deep links aren’t just a tool for navigation—they’re a powerful way to improve user experience and maximize the impact of your CRM marketing. By sending users directly to the content they care about, deep links help boost engagement, drive conversions, and streamline cross-channel campaigns. Here are five smart ways to use them:
Send Users Straight to Key In-App Pages
Deep links skip the home screen and take users directly to the right destination—like a product page, promotion, or checkout.
- In a shopping app, send users straight to a product they’ve shown interest in.
- In a food delivery app, lead them to a curated menu for faster ordering.
Acquire New Users with a Seamless Flow
Even if someone hasn’t installed your app, deferred deep links can guide them through download and straight to the content they clicked.
- A gaming app promoting a new event can ensure users land on the event screen right after install—no extra steps, no confusion.
Deliver Hyper-Personalized Experiences
Use CRM data to tailor deep links based on user behavior.
- A shopper who left an item in their cart can be sent directly to that product page when it goes on sale.
- Emails or push messages can include dynamic links based on each user’s interests or past actions.
Create Smooth Web-to-App Transitions
With Universal Links (iOS) and App Links (Android), users move effortlessly from your mobile website to your app without losing context.
- A user browsing a product on mobile web can open the app later and be taken to the exact same product page—reducing drop-off.
Supercharge Your Cross-Channel Campaigns
Deep links work across push notifications, SMS, email, and retargeting ads—ensuring every touchpoint leads to action.
- A VIP user might receive a message like, “Your exclusive discount is ready,” with a deep link that opens the offer page instantly.
5 Ways to Use Deep Links in CRM Marketing
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Deep linking is one of the most effective tools in CRM (Customer Relationship Management) marketing today. It allows marketers to deliver more relevant messages, guide users to specific in-app destinations, and ultimately increase engagement and conversions. By integrating deep links into your cross-channel strategy, you create smoother user journeys and smarter campaigns.
Here are five impactful ways to use deep links to elevate your CRM marketing efforts:
1. Drive Action with Push Notifications
Push notifications paired with deep links make it easy for users to take immediate action—no extra steps needed.
Example: If a user has browsed a product that just went on sale, you can send a push message like “Now on sale! Don’t miss out!” and include a deep link that takes them straight to that product page.
2. Boost Conversions in SMS and Email Campaigns
Adding deep links to your SMS or email messages ensures users land exactly where they need to be—reducing friction and increasing the chances of conversion.
Example: A finance app could promote a limited-time credit card offer via email with the message “Apply now and get your annual fee waived!” linking directly to the application page.
3. Re-Engage Users Through Retargeting Ads
Deep links are powerful in ad retargeting, helping bring users back to the app and reconnecting them with content they previously engaged with.
Example: A gaming app can target players who joined a past event with an ad announcing an extension. Clicking the ad takes them directly to the event page in the app.
4. Deliver Personalized Recommendations
By leveraging CRM data, deep links can be dynamically tailored to match user behavior or preferences—making every message more relevant.
Example: A sportswear app can send frequent buyers a curated page of new arrivals or exclusive deals, using deep links to direct them right to what they’ll likely love.
5. Enhance Engagement with In-App Messages
In-app messages that include deep links can guide users to specific pages without interrupting their session—perfect for upselling or onboarding.
Example: During a user’s session, an in-app message might promote a “Buy One, Get One Free” offer with a button that deep-links straight to the eligible products.
How to Add Deep Links in FlareLane
With FlareLane, adding deep links to your cross-channel campaigns—whether it’s push notifications, SMS, or in-app messages—is simple. Just drop the link into the URL field, and you’re ready to guide users straight to a specific screen in your app.
Instead of just capturing attention, your messages now lead users directly to what matters—like a time-sensitive promotion or a product they’ve shown interest in. This seamless experience not only boosts engagement but also helps increase conversion rates across the board.
Final Thoughts
Deep linking plays a key role in improving user experience and boosting campaign performance. It’s a go-to strategy in industries like finance, e-commerce, and gaming—helping brands connect users to the right content across push notifications, emails, ads, and more.
FlareLane is a next-generation cross-channel customer engagement platform that facilitates real-time, personalized interactions through in-app messaging, push notifications, SMS, and webhooks. Built to optimize customer journeys for businesses of all sizes, we ensure seamless message delivery and address technical issues to help clients improve their key growth metrics.
If you’re unsure which CRM platform suits your needs, a 1:1 consultation with an expert can help you determine the right approach. By staying informed on the latest trends in marketing automation and deep linking, businesses can refine their strategy and boost engagement and conversions.
Want to learn more about cross-channel marketing? Check out our next article!
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