Feature Guide: Understanding Do Not Disturb Mode
In our previous article, we discussed Frequency Capping, an advanced marketing automation feature in FlareLane designed to manage user fatigue. We explored how adjusting the number of daily messages based on users' behavioral patterns is crucial for optimizing marketing campaigns, supported by case studies from our clients. However, you can take personalization a step further by combining it with another powerful feature: Do Not Disturb (DND).
In today’s article, we’ll dive into everything you need to know about FlareLane’s Do Not Disturb mode and how our clients have used it to optimize their marketing campaigns.
✅FlareLane’s Do Not Disturb mode prevents messages during sleep, improving user experience.
✅Geo-localized personalization optimizes message timing across time zones.
✅After using the Do Not Disturb mode, some brands saw increased retention and engagement with reduced uninstalls and opt-outs.
What's Do Not Disturb?
Do Not Disturb mode is a feature that silences messages, alerts, and calls during specified hours, preventing interruptions when users are sleeping, busy, or simply prefer not to be disturbed. It allows users to set a time range during which messages are either postponed or blocked entirely. Once the period ends, messages are sent as scheduled or rescheduled, depending on the settings. This feature helps avoid overload and creates a peaceful, uninterrupted experience for users.
FlareLane’s Do Not Disturb mode is specifically designed for brands to avoid sending messages while users are asleep. The chart below shows a visual representation of when messages will be blocked (in red, labeled as "Unsend") and when they will be delivered (in blue, labeled as "Send") based on the settings you configure.
Once you configure the Do Not Disturb time window as above, you can choose between two options for managing messages during this period:
- Reschedule Messages: They will be rescheduled to go out once the Do Not Disturb period ends.
- Cancel Messages: If messages are blocked during the Do Not Disturb period but are no longer necessary for you to send, you can cancel them and remove the user from the current customer journey. This will require you to reschedule the messages the next time.
Do Not Disturb mode also incorporates geo-localized personalization by automatically adjusting to users' time zones worldwide. This ensures that messages are not sent during designated quiet hours, such as when users are sleeping or prefer not to be disturbed.
By respecting users' schedules, brands can deliver messages at optimal times across different regions, avoiding message overload and enhancing user experience. Once the quiet period ends, messages are sent as planned, enabling seamless and considerate communication that honors users' need for uninterrupted moments.
Client Success Stories
In this section, we'll highlight how our clients have leveraged Do Not Disturb mode along with other marketing automation features to drive significant brand growth and improve customer engagement:
Case A – Solving Nighttime Message Overload: How a Global Fitness App Enhanced Customer Retention
Our client, a global fitness app catering to users across different time zones, faced a challenge with nighttime message overload. Despite offering personalized workout plans and health tips, many users complained about receiving messages while they were asleep, leading to a spike in uninstalls and decreased engagement.
Problem: The brand was sending messages and reminders at inappropriate times, waking users in the middle of the night, especially in regions with significant time zone differences.
Solution: By implementing FlareLane’s Do Not Disturb mode, the brand was able to automatically calculate each user's local time zone and restrict messages during sleeping hours. Using the option to reschedule messages, they ensured that messages were sent during the users' active hours.
Results: Within two months, the client saw a 25% decrease in app uninstalls and a 35% increase in daily active users. The average number of positive feedbacks on the service and customer satisfaction scores also arose, as users appreciated the brand’s respect for their personal time.
Case B – Reducing User Fatigue: How a Streaming Service Improved User Engagement
Our client, an online global streaming service, noticed a sharp decline in engagement after rolling out a new series of push notifications to promote upcoming releases. Users were being inundated with notifications at all hours, especially in different time zones, which led to frustration and opt-outs.
Problem: Frequent, untimely notifications were leading to user fatigue, causing an increase in opt-outs and a 10% drop in daily viewing time.
Solution: The streaming service implemented FlareLane’s Do Not Disturb mode to avoid sending notifications during nighttime hours based on the user's local time zone. To prevent conflicting messages designed for different themes on different days, they used the Discard the messages option, ensuring that only the most relevant notifications were sent.
Results: Within three months, the client saw a 40% reduction in opt-outs and a 22% increase in user engagement. The number of active daily users also increased by 12%.
Final Thoughts
Do Not Disturb mode is great for brands looking to optimize their messaging strategies and enhance user experience. By respecting users' personal time and ensuring messages are sent at appropriate hours, businesses can significantly reduce user fatigue and improve engagement.
FlareLane is a cross-channel customer engagement platform that features a comprehensive solution for enhancing customer interaction and engagement. With in-app messaging, push notifications, advanced analytics, real-time communication tools, and personalized marketing strategies, we can help you create meaningful and lasting customer relationships.
For more information on our Do Not Disturb mode and other cross-channel messaging tools, visit our guide here.
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