FlareLane Blog

In today's online world, it's becoming more challenging for business owners to capture user website visitors' attention and make them revisit. Web push notification is a sight for a sore eye to resolve the issue. These opt-in-based messages appear directly on a user's

Have you ever glanced at your phone and seen a small message about a sale, breaking news, or a friendly reminder? Those are push notifications, a powerful tool businesses use to connect with you directly on mobile devices. In today’s blog, we'll explore the world of push

Today, I’m thrilled to announce that FlareLane has raised $1M in pre-series A funding led by Primer Sazze Partners. I've always wanted to greet you personally as the CEO, and I'm taking this exciting moment to share how we started FlareLane and our vision for

If you had to pick a keyword that stormed the marketing industry in 2024, that would be AI. Generative AI, in particular, has gained popularity quickly for aiding marketers in producing creative content efficiently, and push notifications were no exception. In today’s article, we’ll explore the benefits and

Understanding the customer journey is pivotal for marketers. Our potential customers continually navigate the digital landscape in search of fresh, captivating products to fulfill their needs. This underscores the importance of leveraging CRM to gain valuable insights from our leads, a practice evolving with AI, automation, and cost-cutting tools. For

Customer conversion rate is a pivotal metric for measuring business growth in CRM marketing, yet it often remains challenging for marketers. However, with the inception of AI technology, the landscape of customer conversion in CRM marketing is undergoing a rapid transformation. A study in 2022 foresaw AI in the CRM

As the world emerges from the shadows of COVID-19, the call for more active world travel echoes louder than ever. Two years since the dark times swept across the travel industry, the online travel sector is now rebounding, soaring to new heights and surpassing pre-pandemic statistics. In the revival of

DIY is incredibly tempting, especially for new startups that have just discovered how indispensable push notifications are for their marketing strategy. However, at some point in every startup’s honeymoon phase, a question arises—why can't we just build our own push notifications service? It's much

💡“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” -Sean Ellis- When Sean Ellis first coined the term 'growth hacking' in 2010, it quickly gained popularity for two reasons: One, because it was catchy

Since the revolutionary inception of smartphones in the early 21st century, push notifications have remained a crucial CRM tool embraced by marketers serious about business growth. Their cost-efficiency and ease of use won marketers' hearts, propelling the digital marketing industry full sail ahead. However, do push notifications still hold

In the fast-evolving landscape of SNS and online communities, TikTok has emerged as a powerhouse in digital marketing 2023 for both B2B and B2C, enabling CRM marketers to reach millions worldwide with engaging short-form content. But did you know push notification marketers can take valuable lessons from TikTok's

If you're a marketer, you may have noticed many brands heavily prioritize digital marketing on platforms like Instagram, Facebook, and Google Ads. But did you know that a staggering 98% of newly acquired customers merely browse and leave, resulting in poor conversion rates and ad budget wastage? Well,