FlareLane

CRM Marketing

5 Benefits of Using CRM Marketing Software Tools for Cross-Channel Campaigns

Modern customers don’t stick to a single channel — one moment they’re checking email, the next they’re on a mobile app or social media. For marketers, this presents a challenge: how do you deliver a cohesive campaign experience across email, SMS, push notifications, and more? Juggling separate tools

Marketing Automation

5 Reasons to Track App Uninstalls in Your CRM Strategy

Retention is the new growth — especially in an age where acquiring users has never been more expensive. While most CRM strategies focus on nurturing active users, what about the ones who quietly slip away? Uninstalls are often the final signal of disengagement, but they’re rarely treated as a first-class

CRM Marketing

CRM Marketing Software vs. Traditional Tools: What's More Effective for Cross-Channel Campaigns?

Today’s customers move fluidly between channels — from email and mobile apps to social media and web browsers — often within minutes. For marketers, the challenge is clear: how can you deliver a consistent, connected experience without losing momentum across platforms like email, SMS, and push notifications? Relying on separate tools

CRM Marketing

5 Benefits of Connecting a Data Warehouse to Your CRM Marketing Platform

Modern marketers are awash in customer data—from website behaviors and product usage to transaction history and support interactions. Enter the data warehouse: a centralized hub that aggregates all this information. But unless that treasure trove is connected to your CRM marketing platform, you’re leaving value on the table.

CRM

4 Key Differences Between CRM and CDP

Customer data is becoming increasingly vital in the business world. As data-driven personalization takes center stage, terms like CRM and CDP are popping up more frequently. But understanding the real differences between the two isn't always straightforward. In fact, choosing the right tool can have a direct impact

CRM

What Is Deep Linking? Concept and Use Cases in CRM Marketing

Acquiring and converting app users effectively is a key challenge for all marketers. However, simply running ads or promotions is not enough. The real key lies in providing an optimized customer experience—helping users quickly access the content they desire. A cost-efficient solution to achieve this is deep linking. With

CRM Marketing

Why CRM Marketing Platforms Are Essential for Cross-Channel Campaign Success

Today’s customers constantly switch between channels — browsing emails in one moment and tapping through a mobile app or social media the next. For marketers, the challenge lies in keeping the brand experience consistent and personalized across all these touchpoints, from email and SMS to push notifications and beyond. Relying

Customer Engagement

5 Proven Strategies to Boost Customer Engagement and Loyalty

Fostering strong customer engagement and loyalty is essential for sustainable business success. Engaged customers are not only more likely to make repeat purchases but also to refer others and contribute positively to a company’s reputation. According to one research, companies with strong cross-channel customer engagement strategies retain an average

CRM Marketing

5 Reasons to Connect Your Data Warehouse to Your CRM

Marketers today have more customer data than ever—spanning everything from website behavior and product usage to purchase history and support interactions. To make sense of it all, many businesses rely on a data warehouse: a centralized system that brings together data from across the organization. But here’s the

Marketing Automation

5 Reasons Uninstall Tracking Improves CRM Retention Strategies

Retention is the new growth — especially in an age where acquiring users has never been more expensive. While most CRM strategies focus on nurturing active users, what about the ones who quietly slip away? Uninstalls are often the final signal of disengagement, but they’re rarely treated as a first-class

CRM

CRM vs. CDP: 4 Key Differences You Need to Know

In today's marketing, the importance of customer data continues to grow. With personalized, data-driven marketing becoming a top priority, acronyms like CRM and CDP are appearing more frequently in conversations. However, distinguishing between the two systems can be challenging. That said, selecting the right platform isn’t just

Customer Engagement

What Is a Customer Engagement Platform (CEP)? Features and Examples

Businesses today operate in a digital sphere where customer interactions are spread across social media, websites, mobile apps, and more. Relying on a single channel is no longer enough to effectively engage and retain customers. To create seamless, personalized experiences, brands need a centralized platform that tracks, manages, and optimizes

CRM

CRM vs. CDP: 4 Differences That Impact Your Marketing Strategy

In today’s business environment, customer data has become a critical asset. With personalized, data-driven strategies taking the spotlight, terms like CRM and CDP are becoming more common in marketing conversations. Yet, distinguishing between these two systems isn’t always simple. The stakes are high, too—some brands have reported

CRM Marketing

Why Connecting Your Data Warehouse to Your CRM Marketing Platform Matters

Today’s marketers are surrounded by a wealth of customer data—from browsing behavior and product usage to purchase history and support activity. A data warehouse serves as the central repository that brings all this information together. However, if it isn’t connected to your CRM marketing platform, much of

Marketing Automation

How App Uninstall Tracking Strengthens Your CRM Marketing Workflow

Retention is the new growth — especially in an age where acquiring users has never been more expensive. While most CRM strategies focus on nurturing active users, what about the ones who quietly slip away? Uninstalls are often the final signal of disengagement, but they’re rarely treated as a first-class

CRM

What Is Deep Linking and Why It Matters in CRM Marketing

Effectively acquiring and converting app users is a challenge every marketer faces. But relying solely on ads or promotions isn't enough. The real game-changer is delivering a seamless user experience—making it easy for users to reach the content they’re looking for without friction. Deep linking offers

Case Studies: How Businesses Used Cross-Channel Marketing to Skyrocket Customer Engagement

Delivering a seamless and engaging customer experience across multiple touchpoints is no longer optional—it’s a necessity for sustainable growth. Customers who feel connected to a brand are more likely to make repeat purchases, recommend it to others, and remain loyal over time. Studies show that companies with strong

Feature Guide

Feature Guide: Conversion Event

Marketing automation platform streamlines workflows, empowering marketers to focus on strategy rather than repetitive tasks. However, every successful campaign starts with a clearly defined conversion goal and aligning your tools to meet those goals. This is where the conversion event feature plays an important role in marketing automation. In this

친구톡이란? (1) 개념, 기능, 마케팅 사례

친구톡은 카카오톡 기반의 광고성 메시지 서비스로, 브랜드가 고객에게 이벤트, 할인 정보, 프로모션 등 중요한 소식을 전달할 때 사용됩니다. 고객에게 유용한 정보를 친근하고 효과적으로 제공할 수 있어, 국내 많은 브랜드가 친구톡을 활용하여 마케팅 효과를 극대화하고 있습니다. 그럼 오늘의 글에서는 친구톡의 개념, 기능, 그리고 마케팅 사례를 알아보는 시간을 가져보겠습니다! 💡오늘의 요약: ✅친구톡은

Marketing Automation

Christmas Marketing Strategies for 2024: How to Use Cross-Channel Messaging

As December rolls in, the festive spirit takes over—streets glow with twinkling lights, joyful music fills the air, and everyone’s gearing up for Christmas. While this is a season of warmth and giving, it’s also one of the busiest times of the year for marketers. But here’

Feature Guide

Feature Guide: Segments

When planning a marketing campaign, failure to properly segment your target audience can make it difficult to achieve the results you expect to see. To run an effective campaign, it's crucial to deeply understand customer needs, deliver personalized messages, and leverage sophisticated marketing automation platforms to bring these

Case Studies: How Top Brands Increased Customer Engagement

Creating meaningful customer interactions at every stage of the journey is essential for sustained business growth. Engaged customers are more likely to make repeat purchases, advocate for your brand, and contribute to long-term success. Research indicates that businesses with well-integrated cross-channel engagement strategies retain up to 89% of their customers,

Strategy

Effective B2C Marketing Strategies for Small Businesses

Running a small business comes with its own challenges, especially in B2C marketing. While budgets may be tighter and resources more limited than those of larger companies, small businesses have unique strengths—like agility, creativity, and the ability to build strong, personal connections with their audience. The key is having

Strategy

Black Friday Marketing for 2024: Strategies for Success Through Cross-Channel Messaging

With the holiday shopping season around the corner, brands are once again setting their sights on Black Friday, the busiest retail day of the year. In recent years, cross-channel marketing has evolved as the go-to strategy, enabling brands to engage consumers across multiple platforms. For 2024, this approach is even

Feature Guide

Feature Guide: Journeys

In digital marketing, the customer journey is a key concept for understanding every step of a customer's interaction with a brand through mobile apps or web services. This journey encompasses everything from acquisition to churn, covering all stages in between. It's an essential strategy for optimizing